Beacon Hill
MONDAY,
MARCH 26
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Opinion

House Editorial: Running with cancer

Whether they wanted it or not, cancer has propelled the Edwards family to center stage. More...

The Writing on the Wall: Wherefore education?

As we careen helplessly to the end of the semester (and, for some, the end of our undergraduate careers), many of us are acutely aware of how much, exactly, we have learned at JMU. What many of us are still grappling with, however, is why. More...

The Best of What's Around: Taking 'The University' to Task

Of all the weekend road trips that I partake in every semester, none are as enjoyable as when I make a pilgrimage to Charlottesville to visit my good high school buddies at the University of Virginia. Whether it’s a simple birthday celebration or the yearly debauchery that is the Foxfield Races, I thoroughly enjoy a weekend getaway filled with rejoicing on the corner and midnight Gus Burgers. More...

Out of the Dark: Abercrombie wears its elitism on its sleeve

The age-old adage “actions speak louder than words” rings true for Abercrombie & Fitch’s marketing style. Mike Jefferies, the CEO of A&F, is obsessed with success, and with projecting an ideological and elite image of his clothing brand to college-aged young adults. In an article titled “Abercrombie and Fitch: Come shop in our dungeon,” printed in Maclean’s magazine, Jefferies said, “We want to market to cool, good-looking people, we don’t market to anyone other than that.” More...

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