
America is 'jolt' society
by Adam Sharp
The Breeze editorial staff wonders why students have gone back
to normalcy so quickly (four months) after Sept. 11. The reason
is that we are a jolt society.
Now, I don't mean the soft drink. What I mean is that our
lives move from one adrenaline rush to the next, or from one shock
to another. On television, a jolt is any event that breaks the pattern
of meaning, like a gunshot or a sudden cut to another view. In a
simple way, we, the television society, have changed reality to
be like fantasy.
A jolt is not always a bad thing. It can be an unexpected letter
from Mom and Dad with a $100 bill nestled inside. We would all like
a lot more of those. The fall of the Berlin Wall was a jolt as well,
if anyone is looking for good earth-shaking jolts.
So why the return to normalcy? We're waiting for the next
big jolt. Princess Diana's death jolted us so much that when
Mother Teresa passed away the next week we barely blinked. When
big jolts happen too fast, we don't keep up. We can handle,
however, mild jolts, like wild parties about twice a week. Prozac
can be a jolt we get used to every day, and a coffee jolt might
happen three or four times a day.
Sept. 11 was a big jolt, though, and nothing has happened since
then. Oh sure, we bombed the snot out of some caves and then let
the Taliban and the Northern Alliance kill each other, but compared
with hijacked flights and burning buildings, a minor skirmish like
Afghanistan doesn't appear on our jolt screens. So we revert
to normalcy, waiting for the next important news bulletin to give
temporary meaning to our lives.
The better question to ask is: Why are we a jolt society? Some
(like our moms) would say the reason is too much television and
those video games from hell. I think the reality lies in what we
are told we could be, but never really will. Let me explain.
We constantly see images of successful sports stars, elegant entertainers
and powerful politicians. They are what we could be, only if. If
we had more money, talent, connections or a better body, be it of
the athletic or sexy variety. But we're not, or at least reality
says we're not. We are the TV society, however, and we will
make reality look like fantasy, or spend a lot of money and time
trying. So we wear designer threads, work out and search for the
perfect look, the perfect high and, of course, the perfect mate.
We try to get to the top, but we'll settle for a jolt
an adrenaline boost so we can have, for a moment, an exciting life.
As recently as 70 to 80 years ago, our grandparents and great-grandparents
didn't try to act like the wealthy in their society. They couldn't,
they knew it, and they didn't worry about it. I don't
know about the rest of the JMU student body, but my ancestors were
farmers. They worked on other peoples' farms because there
is no Sharp family farm, no ancestral estate. Life was slow and
jolts were birthdays, weddings, funerals and when the barn burned.
The world was out there, beyond the fence, except when war intruded
to kick them out of Europe to continue the same life here in America.
I'll bet that most JMU students didn't come from millionaire
families or noble lineages. Your ancestors may not have been farmers,
but they weren't powerful or rich. We may not choose when we
were born, but we can choose how we live. We can endlessly strive
for the unattainable life through our jolts, or we can look for
a better life, a life not based on comparison with the elite of
our world but with what gives us self-fulfillment. There will always
be jolts, true. They only matter so much when we need them to feel
better.
Adam Sharp is a sophomore foreign language major who tries not
just to survive, but to thrive without jolts and loves it.
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